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Starting With The “WHY”: The New Halcyon Hospice Mission



Dan Kohl, CEO

A Letter To All Halcyon Hospice Employees and Volunteers

I read a terrific book on vacation this year called “Start with Why” by Simon Sinek. When we started Halcyon Hospice our intent was to take great care of patients and families while building a terrific, growing and successful business. We crafted a mission statement that answered questions about quality, compassion, caring and of course the business school acceptable objective to grow and be profitable. We focused heavily on what we were doing and how we were doing it…but, I don’t know that we carefully articulated “why” we do what we do.

We intended to build a business that put our team first…with the clear understanding that if we did that, our team would take great care of our patients, families and referral sources. I think I failed to articulate what all of you already know…the “WHY” you do what you do each day. What makes you good at what you do is the desire to bring comfort to patients and families…that’s your WHY…and obviously that’s the WHY behind what we do and what will make us special. 

So…we’re changing our Mission Statement effective immediately to capture the “WHY” and make clear who we are and what we do….in essence what you already knew. We are boldly telling everyone that we are here for families struggling with serious illness and we want to start working with patients earlier in their disease process to enable the entire family to benefit from the hospice experience. We want to make a difference for families to help them see a world where a peaceful death is part of a life well lived…surrounded by the people and things that comfort them. We want to continue to build a team that shares that belief and works hard every day to make it work.

When I thought about our WHY I saw our clinical team opening their hearts for patients and families, I saw our sales team trying to touch more lives each and every day and I saw a collective effort that makes a remarkable difference. We measure patient and family satisfaction to get better at bringing comfort every time we go out and to make sure we raise the bar on our own performance.

So that it naturally flows each day for all of us I wanted the first two words of our mission statement to be what you already do.

Therefore, our new mission statement will be

“To comfort…patients and families struggling with serious illness.”

The definition of comfort is “to soothe, console, or reassure.” I believe that what we do is soothe, console and reassure patients and families during this phase of their journey. Our role in all of this is to make a difference for them that results in less pain, less stress and an opportunity to bring comfort at a time when they need it most. I’m very proud of each of you, what you do and how you do it and I’m proud to be associated with a group of people as committed as you are!

So, off we go…TO COMFORT!

By | 2017-05-20T19:23:14+00:00 October 11th, 2013|Blog, Company News|0 Comments

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